Winner of the Gold Award at the InCosmetics Sustainability Awards
YLANG, a leading brand with a strong focus on sustainability, approached ecoform with a clear vision for their exhibition stand. Despite having a modest exhibition space, the client wanted to create a significant impact while prioritising eco-friendly practices throughout the design and delivery process.
The Outcome
The YLANG exhibition stand was a perfect balance of sustainability, functionality, and impactful design. With a focus on using locally sourced materials, recyclable finishes, and a modular system that allowed for quick and efficient installation, we were able to deliver a stand with the smallest possible carbon footprint. The stand’s clean, modern aesthetic, combined with thoughtful branding opportunities, ensured that YLANG left a lasting impression on visitors, all while remaining true to their core values of sustainability.
Sustainable Walling and Materials
All walling was finished with recyclable tension fabrics, further enhancing the stand’s sustainability profile. Additionally, all structural components were installed using stock items configured into a unique presentation, reducing the need for custom-built components and minimising waste.
Locally Sourced Materials
In line with YLANG’s focus on reducing their carbon footprint, we sourced all materials locally, minimising transportation emissions, and supporting local suppliers. This approach significantly reduced the environmental impact of the stand’s construction and delivery.
Efficient Installation Process
ecoform’s modular system allowed for a quick and efficient installation, minimising the time and resources required on-site. This not only reduced the logistical burden but also decreased staffing and accommodation needs, further reducing the overall environmental impact.
Carbon Impact Reporting
From the initial design phase, ecoform produced a full carbon impact report, which was monitored throughout the entire project. This guided every aspect of the design, material selection, and installation to ensure that YLANG’s goal of minimising the stand’s carbon footprint was met.
Custom Look and Feel
Despite using stock materials and a modular approach, we delivered a completely custom look and feel to the stand. The combination of sustainable materials, clean design, and thoughtful details ensured that YLANG’s brand stood out in a sophisticated and environmentally conscious way.
Sweeping Wall Surfaces for Branding
To maximise the branding potential, we created clean, sweeping wall surfaces around the perimeter of the stand. These provided ample space for branding opportunities, ensuring that YLANG’s identity was clearly visible to visitors while maintaining a minimalist, open feel.